Among the many hats I wear at my firm, I am head of sales and Chief Rainmaker. That doesn’t mean that I enjoy sales though. For many – myself included – that word “sales” has such a negative connotation…
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Are You a Commodity or a Priceless Gemstone?
Sure, I’ll admit it! One of our “survival strategies” during the recession was to reduce rates. I wouldn’t say that we were the Walmart of management consulting firms always striving – let alone promising – to be the guaranteed low-cost…
Posted in Customer Relationship Management, gemstone, Marketing, Recession, Sales, success, Value, Walmart commodity
