I like to think of feedback more like “feed-forward.” You’ve seen the concept of “pay it forward” in movies and commercials over the years, and feedback can have the same effect. When offered with the right intention and skills, feedback can be a gift you give to your family business leaders not to move them backwards but instead to move them forwards towards the achievement of their individual pursuits, not to mention your family’s strategic intentions!
Feedback provides information about a particular action or behavior at a specific point in time. When performance is low, feedback can help others with the corrective actions they need to take to improve. When performance is good, feedback can reinforce positive and effective behaviors to ensure continued success in the future.
Feedback is important because it provides guideposts for everyone to stay on course. It also lets people know how they’re doing as well as when they may need to course correct. When someone doesn’t receive feedback, they can stray pretty far off course and that can make it very difficult for them to get back on track. Sometimes as a family business owner, you may avoid giving feedback to your children and other relatives in the business because you don’t want them to hear your “negative feedback.” More than that, you may be concerned about the devastating impact it might have on your whole family away from work! If you are a next-generation leader, you probably don’t offer feedback to your parents or other family leaders because you think it will be experienced as inappropriate and disrespectful. Regardless, you may not even feel empowered to do so.
What you all may not recognize though is that there’s no such thing as bad or negative feedback when you deliver your message respectfully and skillfully. All feedback in that regard is constructive and helpful for those you are trying to help. More than that, you may actually do more harm than good by withholding it.
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